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The second edition of the most important Italian event dedicated to the excellent niche and indie cosmetics

indie beauty exhibition 2019

16th -19th April 2020
MiCo, Milano Convention Centre | CityLife District

Milan, October 2019 – For the second year running, Milan will host Experience Lab, the international event dedicated to excellent cosmetics and niche well-being, on the same days as Esxence – The Art Perfumery Event, from 16th to 19th April 2020 at the designer premises of the MiCo, Milan Convention Centre, the life and soul of the City Life District.

Conceived as a veritable experiential laboratory for discovering and trying out brands of the most innovative, excellent and niche cosmetic brands on the international scene, Experience Lab was created in response to needs expressed by an increasingly well-informed and aware consumer population. This is the first ever Italian B2B and B2C event where sector professionals, the most important buyers and international retailers will have the chance to interact with the sector’s most interesting businesses and founders, who will be able to recount their own story and convey the concepts which inspired the creation of each brand.

Products dedicated to skincare, suncare, oral care, make- up, grooming, baby care, bath & body, home beauty and lifestyle, supplements and beauty tools: the event will focus on brands which use high quality active ingredients and pursue excellence in terms of products, sustainability, ethics and innovation.

Brands will be selected thanks to meticulous scouting, involving different research channels, including social media, increasingly a hotbed of emerging talents. Following meticulous and extensive selection by the Technical Committee, including world-acclaimed experts from around the globe, visitors will be offered nothing but the finest quality on the market, in terms of niche and indie cosmetic excellence.

The event’s main mission is to enable the discovery of the most innovative beauty and lifestyle brands and to present it to professionals and enthusiasts, as a spring board for up and coming brands.

The location will be characterised by a setting tailored to stage an immersive experience just waiting to be discovered.

Experience Lab is part of Milan Fragrance Week, packed with events, exhibitions, installations, workshops and “perfumed” concerts which will invade the city’s coolest districts, with the aim of promoting olfactory culture and interest in perfume as an artistic medium. Now in its second edition, the event will develop creative and multi-sensory experiences on a journey of discovery of the senses.

During the event, the conference hall especially set up for the occasion will be animated by workshops and talks with experts of the sector.

For information:

PRESS OFFICE INTERNATIONAL TEAM – Tel. +39 0234538354 Giuditta Amisano Marta Cominetti – Tel. +39 0234538354
Giuditta Amisano
Marta Cominetti

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