Experience Lab, the reference event in Italy for niche beauty, opens the doors of its second edition to operators in the perfumery and international beauty sector and to the public in the design spaces of MiCo, the Milan Convention Centre, the beating heart of the City Life District. The 2022 edition, characterized by high quality and a strong contemporaneity, sees over 60 exhibitors as protagonists, selected thanks to careful scouting and coming from all over the world (UK, USA, Taiwan, Australia, Germany, Switzerland, Denmark, Spain, France, Sweden). The brands, interpreting the needs of today’s increasingly informed, evolved and aware consumers, are ready to offer experiences, discoveries and insights and to present their new products.