EDITION 2022 Experience Lab: a second edition in the sign of success. It ended with a positive balance sheet the reference appointment of the niche beauty

Over 9000 visitors were able to meet the beauty realities present: 66 Italian and international brands (UK, USA, Taiwan, Australia, Germany, Switzerland, Denmark, Spain, France, Sweden).

During the four days of the event, there was no lack of in-depth discussions with experts in the sector, who held workshops and talks on topical issues such as new beauty trends in the post-Covid era, the importance of storytelling, product innovation, and the relationship between beauty and wellness, to name but a few. Visitors were able to meet the founders of the brands, participating in the meetings in the Live Areas, to discover products and novelties, under the banner of the Endless Beauty statement, the concept of this edition of Experience Lab.

The project realised in collaboration with the Health & Beauty New Generation excellence training course of the Milan Polytechnic attracted much interest, laying the foundations for future partnerships.

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