The 2025 edition of Experience Lab – International Beauty Exhibition successfully concluded, taking place from February 19 to 22 at Allianz MiCo – Milan Convention Centre.
Key Figures:

13,500 visitors from around the world
58 brands (+7.41% compared to 2024)
40 Italian exhibitors, 18 international exhibitors (Europe, USA, South Korea)
17,400 sqm of exhibition space
76% industry professionals
43 international operators supported by ICE-Agenzia

Events & Content:

Conferences featuring 16 leading speakers, including Marisa Ascioti, Umberto Borellini, Gisberto Caccia, Cristian Cavagna, Antonio Di Pietro e Pietro Lattao
Moderation by journalist and beauty expert Annalisa Betti

Experience Lab continues to grow, solidifying its position as a key reference for the beauty industry and a strategic platform for established brands and emerging players, fostering innovation, networking, and market expansion.