EXPERIENCE LAB EDITION 2024

6 - March 9, 2024 | Allianz MiCo, Milano Convention Centre | CityLife District

Great turnout for the 4th edition of the event dedicated to beauty excellence.

With visitors from all over the world, the selected parterre of 54 brands (19 more than the last edition) and a rich calendar of events, round tables and talks also open to the public, Experience Lab reflected the growth and ferment that characterize the research cosmetics represented by the brands, which shine for innovation, creativity, originality and extreme care in the choice of raw materials.

THE NUMBERS OF THIS EDITION
Over 12,000 people including operators, buyers, beauty and fragrance lovers
54 brands – 19 more than last edition – in a parterre of 14,000 square meters of exhibition space, together with the brands participating in Esxence – The Art Perfumery Event-
15% foreign exhibitors out of the total number of Experience Lab exhibitors-
64% operators out of the total number of visitors-
39 foreign operators from 15 countries, thanks to the support of ICE – Agency for the promotion abroad and internationalization of Italian companies.
18 speakers contributed to the conferences and meetings offered by the Experience Lab event calendar, open to the public of enthusiasts and insiders.

Experience Lab stands as the perfect symbiosis between function and performance, knowledge and development, research and experience. Where everyone finds their own dress beauty code.

CATALOG 2024

CONFERENCES