March 30 – April 2, 2023 | Allianz MiCo, Milano Convention Centre | CityLife District

Experience Lab – International Beauty Exhibition, the event dedicated to research and excellence beauty, promotes a positive message: “Make beauty happen”, so that inner well-being is the booster of one’s beauty.

A third edition dedicated to free and conscious beauty. The event confirmed the participation of many exhibitors from the past edition and attracted almost 50% of new brands, both Italian and foreign.

In the parterre, with a renewed set-up, you will find skincare, suncare, oral care, make-up, grooming, baby care, bath & body, home beauty, lifestyle and beauty tools.



Orange conferenze room Allianz-MiCo Milan The false myths of cosmetics - The most dangerous 'fake news' are the half-truths.

With Annalisa Betti, journalist and Matteo Locatelli, CEO “Pink Frogs Cosmetics”

Orange conferenze room Allianz-MiCo Milan Cosm - ethic formulation How to formulate a cosmetic product with an ethical approach.

Rossella Valenza, Cosmetologist and Chemist

Orange conference room Allianz-MiCo Milan Caterina Sforza. Power and Beauty in the Renaissance.

Francesca Di Massimo, CEO and Creative Director Spezierie Palazzo Vecchio

Orange conference room Allianz-Mico Milan The beauty sector: a sector with many opportunities.

Giorgia Clemenza, Tutor University Master in Management and Communication of Beauty and Wellness @IULM and Annalisa Betti, journalist

Orange conference room Allianz-MiCo Milan How to choose cosmetics in the 3rd millenium

Gisberto Caccia, pharmaceutical chemist

Orange room conference room Allianz-MiCo Milan The New Formulation Guidelines betweenScience, Safety and Sustainability

Prof. Umberto Borellini, Cosmetologist

Orange conference room Allianz-MiCo Milan Beauty and well-being beyond the obvious and stereotypes

Davide Antichi, Estetista, farmacista e cosmetologo. Founder Beautycians SpA