INDIE BEAUTY EXHIBITION
Experience Lab is Italy’s first ever event, open to sector professionals and the public, which aims to present, give visibility and market-launch the most interesting and appealing indie-beauty and well-being cosmetic brands on the international scene.
MiCo, Milano Convention Centre
from 16 to 19 april 2020
The name alludes to the sheer multitude of immersive and multi-sensory experiences offered by exhibiting brands. A unique opportunity to discover new products and the philosophy of each brand, together with their creators. A chance to renew your beauty routine.
Conceived for the general public, connoisseurs and enthusiasts who simply love involving themselves in original multi-sensory experiences, with the testing of new products while discovering the philosophy and concept behind every brand.
For the public, this translates into the discovery of stories which led to the creation of each brand, together with the creators. For buyers, this is an opportunity to discover new international businesses, many of which have been recently launched on the market, selected in virtue of their quality, story-telling and aesthetics.
Enter an urban garden in the heart of the city which basks in the natural light of large windows and terraces, to discover all the latest from the world of independent cosmetics, including green luxury, lifestyle and other brands …
INDIE BEAUTY: WHAT IS IT?
The term refers to independent, small to medium-sized brands mostly funded by their founders, inspired by a desire to create products providing consumers with an immersive experience and highly customisable services, distinguishing themselves from large multinationals of the sector.
Experience Lab is the natural evolution of Esxkin, the section of Esxence – The Scent of Excellence, dedicated to beauty brands, the world’s most important artistic perfumery event. A prestigious showcase curated by sector professionals which will give visibility to the very best indie cosmetics and green beauty brands, rigorously selected from the international scene, including social media.
At Experience Lab discover all the latest cult brands and their philosophy from up close, come face-to-face and engage with the creative minds behind them.
Meticulous scouting guarantees the exclusive selection of brands whose quality, story, price and image make all the difference at stores. New consumers who crave novelty and are increasingly demanding, informed and curious, observe them on reference social media profiles.
Experience Lab is the place to discover the most innovative indie and green cosmetic brands on the world scene, many of which have been recently launched or yet to be released in Italy.
12/02/2019: Press Conference
19/03/2019: Experience Lab: Kicking off in Milan: the first Italian event dedicated to indie cosmetics
02/05/2019: Closing Press Release