INDIE BEAUTY EXHIBITION

Experience Lab is Italy’s first ever event, open to sector professionals and the public, which aims to present, give visibility and market-launch the most interesting and appealing indie-beauty and well-being cosmetic brands on the international scene.

FROM 25 TO 26 APRIL 2019 PROFESSIONALS
ON 27 APRIL 2019 GENERAL VISITORS BY INVITATION
H. 10.00 AM - 06.00 PM

VILLA QUARZO, PORTA NUOVA | MILAN

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CONCEPT

The name alludes to the sheer multitude of immersive and multi-sensory experiences offered by exhibiting brands. A unique opportunity to discover new products and the philosophy of each brand, together with their creators. A chance to renew your beauty routine.

experience-lab-milano-indie-beauty-exhibitionEXPERIENCE

Experience

Conceived for the general public, connoisseurs and enthusiasts who simply love involving themselves in original multi-sensory experiences, with the testing of new products while discovering the philosophy and concept behind every brand.

experience-lab-milano-indie-beauty-exhibitionURBAN

DISCOVERY

For the public, this translates into the discovery of stories which led to the creation of each brand, together with the creators. For buyers, this is an opportunity to discover new international businesses, many of which have been recently launched on the market, selected in virtue of their quality, story-telling and aesthetics.

experience-lab-milano-indie-beauty-exhibitionDISCOVERY

Urban Garden

Enter an urban garden in the heart of the city which basks in the natural light of large windows and terraces, to discover all the latest from the world of independent cosmetics, including green luxury, lifestyle and other brands …

INDIE BEAUTY: WHAT IS IT?

The term refers to independent, small to medium-sized brands mostly funded by their founders, inspired by a desire to create products providing consumers with an immersive experience and highly customisable services, distinguishing themselves from large multinationals of the sector.

STORY

Experience Lab is the natural evolution of Esxkin, the section of Esxence – The Scent of Excellence, dedicated to beauty brands, the world’s most important artistic perfumery event. A prestigious showcase curated by sector professionals which will give visibility to the very best indie cosmetics and green beauty brands, rigorously selected from the international scene, including social media.

TARGET

SPECIALISED PRESS

At Experience Lab discover all the latest cult brands and their philosophy from up close, come face-to-face and engage with the creative minds behind them.

BUYERS

Meticulous scouting guarantees the exclusive selection of brands whose quality, story, price and image make all the difference at stores. New consumers who crave novelty and are increasingly demanding, informed and curious, observe them on reference social media profiles.

PUBLIC

Experience Lab is the place to discover the most innovative indie and green cosmetic brands on the world scene, many of which have been recently launched or yet to be released in Italy.

SPONSOR

WHERE WE ARE

HOW TO REACH US

BT PUBLIC TRANSPORT:
The nearest underground station is REPUBBLICA M3 and the nearest bus/tram station is GALILEI on lines 9 – 33 and REPUBBLICA M3 on lines 1 – 37
www.atm-mi.it

BY TAXI:
Taxi Blu: +39 02 4040 Autoradio Taxi: +39 02 8585 Yellow Taxi: +39 02 6969

BY BIKE:
BikeMi is Milan’s Bike Sharing easy, practical and ecological service. Designed to promote user mobility.
Linking on www.bikemi.com you can subscript temporary subscrition like the daily or the weekly.

PARKINGS
Apcoa Parking Varesine –  Via Joe Colombo – Milano +39 345 1739010 – mi.varesine@apcoa.it – €2.00 hourly, €10.00 daily
Autosilo Galileo Sas – Via Marco Polo, 13 – 20124 Milano +39 02 6555034 www.autosilogalileo.com
Garage Duca di Milano – Via Marco Polo, 16 – 20124 Milano +39 02 62086179
Autosilo Repubblica –  Piazza della Repubblica, 14 – 20124 Milano +39 02 6597996
Parcheggio Via Manuzio –  Via Aldo Manuzio, 10 – 20124 Milano +39 02 63471303
Smeraldo Parking Ca.Ti Snc di Pansera e Focà –  Viale Monte Grappa, 14 – 20124 Milano +39 02 6595372
Autosilo Parkimed –  Via Vittor Pisani, 15 – 20124 Milano +39 02 66986260

CAR SHARING:
CAR2GO –  Car2go is a new service of carsharing with more than 500 cars all over Milan. www.car2go.com