Exhibitors distinguish themselves in virtue of their base concept, the ingredients they use, their degree of sustainability and ethics, as well as their capacity to provide consumers with a highly innovative experiential process. Brands will be selected thanks to meticulous scouting, involving different research channels, including social media, increasingly a hotbed of emerging talents. Following meticulous and extensive selection by the Technical Committee, including world-acclaimed experts from around the globe, visitors will be offered nothing but the finest quality on the market, in terms of niche and indie cosmetic excellence.